When it comes to promotion and informing your customers, you want to focus on your labels. Labels are very important and help people in many different situations. When it comes to label printing in Salem, here are a few tips and tricks to ensure that your labels are printed correctly.
Put the most important information first
One of the biggest mistakes that labels make is putting the big label text at the bottom. If you have a lot of small print, then it should be fine to do this. However, if you are taking up more than one line per section such as ingredients and nutrition then put those up top where they are more visible.
Put your barcode at the bottom of the label
If you have a smaller label, it can be good to put it on top. This is especially the case if you are only using one line for that section of your label and there isn’t much information to go along with it. On the other hand, if you have a lot of information then put it at the bottom where it will get more exposure.
After you have that out of the way, you want to make sure that your label looks good and is clear for people to read. You do not want them to have any trouble understanding what they are reading or even have trouble finding important parts on your label. This is why you will need to know some terms when designing labels.
To start, try using 14pt font size for the big text. This will look good with most fonts and sizes but may change depending on what part of your label that is. For instance if you are putting section dividers between ingredients and nutrition facts, then you may want something a bit smaller like 12pt font.
Start with these parameters and see what else you can do to improve your label design.